“Delivery aisi express jaisi”

“India’s last-minute app”

In the world of startups, few stories are as fascinating as Blinkit’s. Once known as Grofers, the company started with a simple idea—delivering groceries to people’s doorsteps. Back in 2013, this sounded exciting, but the reality was far tougher than imagined. India’s online grocery market was still young, and customers weren’t used to ordering tomatoes and milk online. Grofers struggled to balance inventory, manage delivery times, and most importantly, win customer trust.

By 2016, the cracks were showing. Big competitors like BigBasket were already gaining ground, and Grofers was bleeding money. There were times when industry experts wrote them off, believing survival was nearly impossible. But the founders, Albinder Dhindsa and Saurabh Kumar, had other plans. They pivoted their model multiple times—moving from hyperlocal delivery to a full inventory-led business, then back again—learning through every setba

The real turning point came in 2021, when the company made a bold move: rebranding itself as Blinkit. This wasn’t just a change of name, but a change of speed, vision, and promise. Blinkit promised groceries delivered in 10 minutes—a daring bet in a country where traffic jams are part of daily life. Skeptics laughed, critics doubted, but Blinkit invested heavily in building “dark stores” (small warehouses placed strategically across neighbourhoods) to make this dream possible.

Fast forward to today, Blinkit has transformed the way millions of Indians shop. From groceries to household essentials, the brand has become synonymous with speed and convenience. The struggles that once threatened to end their journey have now become stepping stones to success. And the biggest validation? In 2022, Zomato acquired Blinkit, giving it a strong financial backbone and recognition as a market leader

Blinkit’s story is a reminder that startups don’t succeed overnight. Behind every “10-minute delivery” is a decade of persistence, reinvention, and resilience. From nearly shutting down to becoming a household name, Blinkit’s journey proves that with the right mix of vision and adaptability, even the toughest challenges can turn into milestones.

Blinkit : 10-minutes Delivery

“Faster, smarter, and locally optimized".