structured Functional Beverages Market analysis with company references and quantitative valuesHere is a :

Functional Beverages Market Overview

Key Companies (with positioning)

prebiotic soda (Simply Pop)The Coca-Cola Company launched with fiber + vitamins (2025)
Poppi (~$1.95B)PepsiCo acquired to expand gut-health beverages
Oikos Fusion (protein + vitamin D)Danone launched for weight-loss consumers
GHOST EnergyKeurig Dr Pepper acquired (fast-growing brand)